Recipients of awards

He is American market researcher and psychophysicist –Dr. Howard Moskowitz. A doctorate from Harvard University, Dr. Moskowitz had a consulting business in White Plains,
New York, and one of his very first clients was Pepsi company.

He’s an inventor of world-class market research technology that is employed to create new product categories, product segments, and brands that measurably add to a company’s
revenue and profitability. Among these are billion dollar brands such as Chunky Tomato Sauce, GoodYear AquaTread tire, the first Braun electric toothbrush, and Vanilla Dr. Pepper.
Dr. Moskowitz has won numerous awards, among them the Scientific Director`s Gold Medal for outstanding research at the U.S. Army Natick Laboratories, and the 2001 and 2003
awards by ESOMAR (European Society Of Market Research) and many others. In in 2010 the Walston Chubb Award for Innovation in Science bestowed by Sigma Xi, the scientific honor society.

Je ameriški tržni raziskovalec in psihofizik – dr. Howard Moskowitz. Moskowitz, ki je doktoriral na univerzi Harvard, je imel svetovalno podjetje v White Plainsu v New Yorku in ena njegovih prvih strank je bilo podjetje Pepsi.

Je izumitelj vrhunske tehnologije tržnega raziskovanja, ki se uporablja za ustvarjanje novih kategorij izdelkov, segmentov izdelkov in blagovnih znamk, ki merljivo prispevajo k prihodku
in dobičkonosnosti podjetja. Med njimi so milijarde dolarjev vredne znamke, kot so Chunky Tomato Sauce, pnevmatika GoodYear AquaTread, prva električna zobna ščetka Braun in Vanilla Dr. Pepper.

Dr. Moskowitz je prejel številne nagrade, med njimi zlato medaljo znanstvenega direktorja za izjemne raziskave Natick Laboratories ameriške vojske ter nagradi ESOMAR (Evropsko
združenje za tržne raziskave) leta 2001 in 2003 ter mnoge druge. Leta 2010 nagrado Walstona Chubba za inovacije v znanosti, ki jo podeljuje Sigma Xi, znanstveno častno društvo.